Palsule-Desai, Omkar D.; Tirupati, Devanath; Shah, Janat - In: International Journal of Production Economics 163 (2015) C, pp. 16-33
In this paper, we consider a generic product line design and positioning problem in the context of variety creation using a core product and add-on services. While the functional output of the core product is identical across the products, product variety is created using add-on services that do...
