New data on the level of smoking in movies in the US in 2012, obtained by counting tobacco incidents in all 140 movies whose box office ranked in the top 10 for at least one week, show total tobacco incidents per movie rose 45% between 2011 and 2012, the second year of increase after five years...

Tobacco presentations in commercial motion pictures are of serious public health concern because cumulative exposure to this imagery causes large numbers of adolescents to start smoking. An estimated 52% of adolescent smoking initiation is attributed to this exposure. To examine trends in the...

In the two years (May 10, 2007-May 10, 2009) since the Motion Picture Association of America (MPAA) announced that “all smoking will [now] be considered†in movie ratings, the MPAA has not elevated the rating of a single motion picture released to theaters because of its tobacco...