is an increasing evidence of lead market tendencies in some emerging economies, e.g. India. We undertake a literature …, worldwide. -- Lead Markets ; India ; Globalization of Innovation ; Internationalization of R&D ; Frugal Innovations …

certain emerging economies, e.g. India. Both domestic and foreign-owned firms there, in recent years, have produced several … demonstrate that India seems to have emerged as a global hub for low-cost, frugal innovations. In this paper, we seek to …