In recent years a phenomenon called "frugal innovation" has increasingly gained traction in the scholarly discourse … what is it that makes India a forerunner for an innovation paradigm with increasing global relevance? In this paper, I … participation of Indian students that underscore the role of culture as a key determinant for the acceptance of frugal innovation …

The phenomenon of frugal innovation, as characterized by "affordable excellence", is experiencing increasing acceptance … businesses and fail to comprehend the importance of frugal innovation. They would be well advised to retain their focus on … innovation approaches. Instead of focusing on delivering "more for more for few" they should rather continue to focus on …

and sufficiently large technical base with first-hand knowledge of the ground situation of targeted customer groups … ("social capital"). -- Lead Markets ; Frugal Innovations ; India ; Globalization of Innovation ; Internationalization of R&D …