Purpose: The purpose of the article is to present the results of a critical literature review (CLR) on Design of experiments (DoE) in the service industry. Design/methodology/approach: A critical review of existing literature review across various databases including Scopus, Web of Science,...

Purpose: The purpose of this study is to critically evaluate the current status of Design of experiments (DoE) in the service industry or non-manufacturing processes in the manufacturing sector. This involves the identification of critical success factors and challenges in the use of DoE in the...