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Torres, Ivonne M
Rejón-Guardia, Francisco
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Luna-Nevarez, Cuauhtemoc
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Journal of current issues and research in advertising : JCIRA
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What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement
Torres, Ivonne M
;
Luna-Nevarez, Cuauhtemoc
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010033582
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