Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing Science 31 (2012) 1, pp. 138-156
We develop and test an incentive-compatible Conjoint Poker (CP) game. The preference data collected in the context of this game are comparable to incentive-compatible choice-based conjoint (CBC) analysis data. We develop a statistical efficiency measure and an algorithm to construct efficient CP...
