Biographical note: Sigrid Bekmeier-Feuerhahn (Prof. Dr.) lehrt Kulturmanagement an der Leuphana Universität Lüneburg. Karen van den Berg (Prof. Dr.) lehrt Kulturmanagement und Inszenatorische Praxis an der Zeppelin University Friedrichshafen. Steffen Höhne (Prof. Dr.) lehrt Kulturmanagement...

Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth...