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Tripathi, Vibhuti
Kumar, Suresh
41
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14
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Non-users have different expectations : a modified servqual approach to urban transport
Tripathi, Vibhuti
;
Nema, Gunjan
;
Kumar, Suresh
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
1
,
pp. 181-192
Persistent link: https://www.econbiz.de/10011715165
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2
Direct and moderating influence of perceived fit, risk and parent brand trust on brand extension success of a personal care brand in India
Tripathi, Vibhuti
;
Rastogi, Pooja
;
Kumar, Suresh
- In:
Global business review
19
(
2018
)
6
,
pp. 1681-1692
Persistent link: https://www.econbiz.de/10011982951
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