Kazemian, Soheil; Djajadikerta, Hadrian Geri; Mat Roni, … - In: Society and Business Review 16 (2020) 2, pp. 238-254
Purpose: This study aims to examine the three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, which influence the accountability in the financial and social performance of tourism operators in large touristic cities....
