Mavondo, Felix T.; Tsarenko, Yelena; Gabbott, Mark - In: Journal of Marketing for Higher Education 14 (2003) 1, pp. 41-60
<title>ABSTRACT</title> In this paper, we develop a conceptual model for assessing student satisfaction with universities and the likelihood of students recommending their institutions to other prospective students. Student satisfaction is conceptualised as a mediator between resources and capabilities and...