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International journal of advertising : the review of marketing communications
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Forecasting week-to-week television ratings using reduced-form and structural dynamic models
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
;
Lo, …
- In:
International journal of forecasting
37
(
2021
)
1
,
pp. 302-321
Persistent link: https://www.econbiz.de/10012692718
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Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
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