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The economics of advertising and privacy

Tucker, Catherine - In: International journal of industrial organization 30 (2012) 3, pp. 326-329

Persistent link: https://www.econbiz.de/10009658211

Informational challenges in omnichannel marketing : remedies and future research

Cui, Tony Haitao; Ghose, Anindya; Hałaburda, Hanna; … - In: Journal of marketing 85 (2021) 1, pp. 103-120

Persistent link: https://www.econbiz.de/10012391428

Social networks, personalized advertising, and privacy controls

Tucker, Catherine - In: Journal of marketing research : JMR 51 (2014) 5, pp. 546-562

Persistent link: https://www.econbiz.de/10010489715

What blockchain can and can't do : applications to marketing and privacy

Marthews, Alex; Tucker, Catherine - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 49-53

Persistent link: https://www.econbiz.de/10014281896

Privacy regulation and barriers to public health

Buckman, Joseph R.; Adjerid, Idris; Tucker, Catherine - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 342-350

Persistent link: https://www.econbiz.de/10014289137

Rejoinder--Implications of "Online Display Advertising: Targeting and Obtrusiveness"

Goldfarb, Avi; Tucker, Catherine - In: Marketing Science 30 (2011) 3, pp. 413-415

"privacy engineering" research that combines computer science tools with an understanding of consumer behavior and economics to … improve marketing and economic outcomes while safeguarding consumer privacy. …

Persistent link: https://www.econbiz.de/10009218461

Online Display Advertising: Targeting and Obtrusiveness

Goldfarb, Avi; Tucker, Catherine - In: Marketing Science 30 (2011) 3, pp. 389-404

at increasing purchase intent than ads that do only one or the other. This failure appears to be related to privacy … and for categories where privacy matters most. Our results suggest a possible explanation for the growing bifurcation in …

Persistent link: https://www.econbiz.de/10009218496

Social Networks, Personalized Advertising, and Privacy Controls

Tucker, Catherine - NET Institute - 2010

This paper investigates how internet users' perception of control over their personal information affects how likely they are to click on online advertising. The paper uses data from a randomized field experiment that examined the relative effectiveness of personalizing ad copy to mesh with...

Persistent link: https://www.econbiz.de/10008673511

Social Networks, Personalized Advertising, and Privacy Controls

Tucker, Catherine - Sloan School of Business, MIT - 2010

This paper investigates how internet users' perception of control overtheir personal information affects how likely they are to click ononline advertising. The paper uses data from a randomized fieldexperiment that examined the relative effectiveness of personalizing adcopy to mesh with existing...

Persistent link: https://www.econbiz.de/10009435174

Privacy and the internet

Tucker, Catherine - 2016

Persistent link: https://www.econbiz.de/10011419964