This chapter summarizes the fundamental questions underlying the economics of privacy. It highlights the tension … between the multifaceted concept of privacy as commonly used in policy debates and its conceptualization as part of a utility … function. The chapter then sets out new challenges for the economics of privacy in a variety of online settings with particular …

Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns …, leading governments to pass laws designed to protect consumer privacy by restricting the use of data and by restricting online …,596 online display (banner) advertising campaigns to explore how privacy regulation in the European Union (EU) has influenced …

used for targeting requires some degree of privacy intrusion by advertisers. This sets up a tradeoff between the … informativeness of advertising and the degree of privacy intrusion. This paper summarizes recent empirical research that illuminates …

. In this research, we employ a privacy perspective based on contextual integrity to examine how such practices can trigger … privacy concerns. We propose that small entrepreneurial firms are often at a particular disadvantage compared to large … incumbent firms. At the same time, we also highlight that there are several strategies firms can use to mitigate privacy …

'Notice and Choice' has been a mainstay of policies designed to safeguard consumer privacy. This paper investigates … privacy using field experiment data from the MIT digital currency experiment. There are three findings. First, the effect … small incentives have on disclosure may explain the privacy paradox: Whereas people say they care about privacy, they are …

where overly long data retention leads to privacy concerns such as an individual's ``right to be forgotten." …

privacy concerns. We measure privacy concerns by reluctance to disclose income in an online marketing research survey. Using … which privacy is relevant …

Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns …, leading governments to pass laws designed to protect consumer privacy by restricting the use of data and by restricting online …,596 online display (banner) advertising campaigns to explore how privacy regulation in the European Union has influenced …

This paper models how regulatory attempts to protect the privacy of consumers' data affect the competitive structure of … firms that offer a larger scope of services. Therefore, though privacy regulation imposes costs on all firms, it is small …

This paper explores how state genetic privacy laws affect the diffusion of personalized medicine, using data on genetic … testing for cancer risks. State genetic privacy regimes employ and combine up to three alternative approaches to protecting … patient privacy: Rules requiring that an individual is notified about potential privacy risks; rules restricting …