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Exploring the role of augmented reality as a new brand advocate
Kumar, Harish; Tuli, Nikhita; Singh, Rajesh K.; Arya, Vikas - In: Journal of consumer behaviour 23 (2024) 2, pp. 620-638
Persistent link: https://www.econbiz.de/10014507387
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Demystifying the engagement process : a BoP perspective toward social media engagement
Tuli, Nikhita; Kumar, Harish; Srivastava, Ritu; Gupta, Parul - In: Journal of international consumer marketing 36 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014515004
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Navigating services for consumers with disabilities : a comprehensive review and conceptual framework
Tuli, Nikhita; Srivastava, Ritu; Kumar, Harish - In: The journal of services marketing 37 (2023) 9, pp. 1132-1150
Persistent link: https://www.econbiz.de/10014473549