Hawaldar, Iqbal Thonse; Ullal, Mithun S.; Sarea, Adel M.; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-15
South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...
