Dasgupta, Partha; Southerton, Dale; Ulph, Alistair; … - School of Economics and Finance, University of St. Andrews - 2014
In this paper we summarise some of our recent work on consumer behaviour, drawing on recent developments in behavioural economics, in which consumers are embedded in a social context, so their behaviour is shaped by their interactions with other consumers. For the purpose of this paper we also...
