To explain the question-behavior effect, that is, the effect of answering an intention question on subsequent behavior, this article takes on a motivational perspective and proposes that answering an intention question automatically activates an intention. The activation of this motivational...

Marketers often use salient stimuli to draw consumers’ attention to a specific brand in the hope that a selective focus on the own brand increases the sales of this brand. However, previous studies are inconsistent concerning the impact that selectively focusing on a specific brand has on...

Need for Closure (NFC) is introduced as a variable of individual difference that shows promise to help the understanding of a consumers’ effort to search for price and promotional information in the context of retail grocery shopping. Results showed that NFC and perceived time pressure (PTP)...

The purpose of this paper is to better understand the mechanisms that underlie nonresponse bias. We argue that response behaviour can be better understood by gaining insight into respondents’ values and traits that give more information about the reasons of the response behaviour. For this,...

This paper presents a circumplex taxonomy of related consumer motives based on valence ratings of 34 preferred brand personality traits. Results of INDSCAL analysis reveal a consistent, replicable preferred brand personality structure across 11 different countries and four different product...

The Need for Closure is introduced as an individual characteristic that can help explain individual differences in engagement in leisure activities. Both a leisure engagement inventory and a validated Dutch version of the Need for Closure Scale were administered to a convenience sample of 1035...

This paper focuses on consumers’ quality perception of fish in Belgium and its impact on interest in information, beliefs and behaviour. Cross-sectional data were collected from a sample of 429 consumers in March 2003. Two dimensions shape fish quality perception: consumer involvement with...

This study investigates determinants of sustainable consumption behaviour in Belgium. To gain a better insight in sustainable consumption, we conducted a study where sustainable attitudes and behaviour as well as some individual characteristics like involvement, certainty and values related to...

High and low Need for Closure youngsters were compared on values and self-images related to social self-esteem. In addition, gender differences were researched. Results show that NFCL and gender significantly influence social self-esteem values like eagerness for approval and tranquility,...

Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioural patterns are not univocally consistent with attitudes. The presumed gap between favourable attitude towards sustainable behaviour and behavioural intention to purchase sustainable food...