Organizations and social value creation: concepts, responsibilities, and barriers -- Accounting, measurement, performance, and diffusion of social value -- Practical and managerial insights from real-life cases -- Choices, incentives, guidance, and ethics -- Index.

This article examines internal brand building, which is defined as the alignment of a corporation and employees around a brand. The notion of social interactions may provide a valuable perspective on brand-related interactive space, in which top management communicates brand-related information...

Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between...