Fernández Vázquez, Esteban; Valle, Sandra - In: European research on management and business economics 25 (2019) 2, pp. 72-78
This paper synthesizes, analyses and organizes the factors that can be decisive in a battle for a dominant design. The result is the construction of a rational decision-making model, where the relevant factors are grouped into three blocks - market, technology, and complementary assets. First,...
