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We compare the advertising intensity and content of programming in a market with competing media platforms. With pay-tv, media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air, media platforms receive all revenues from advertising. We show...
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We compare the advertising intensity and content of programming in a market withcompeting media platforms. With pay-tv, media platforms have two sources of revenues,advertising revenues and revenues from viewers. With free-to-air, media platformsreceive all revenues from advertising. We show...
Persistent link: https://www.econbiz.de/10005861251
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The "net neutrality" principle has triggered a heated debate and advocates have proposed policy interventions. In this paper, we provide perspective by framing issues in terms of the positive economic factors at work. We stress the incentives of market participants, and highlight the economic...
Persistent link: https://www.econbiz.de/10011491740
Central features of today’s electronic communications markets are complementarities between the different layers of the value chain, substitutability between some applications, network effects in the provision of content and services, two-sided business models that partly involve indirect...
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