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~person:"Van Boven, Leaf"
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
~type_genre:"No longer published / No longer aquired"
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Consumer behaviour
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Van Boven, Leaf
Dulleck, Uwe
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
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2012
Persistent link: https://www.econbiz.de/10009505614
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Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
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2011
Persistent link: https://www.econbiz.de/10009356637
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