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To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000922470
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Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000908295
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Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995 - Rev. version of 95/31/MKT
Persistent link: https://www.econbiz.de/10000910441