export markets. To date, the analysis of demand factors has received much less attention. We propose a new model where …

export markets. To date, the analysis of demand factors has received much less attention. We propose a new model where …

separates taste from quality and productivity (TFPQ) at the firm-product level. Export data by destination countries allow us to … identify the level of taste from consumer heterogeneity across destinations. We decompose export revenue into the contribution … of taste, quality and costs. We find that taste is very important and explains about 50 % of the variation in export …