The digital industries cluster known as 'Silicon Roundabout' has been quietly growing in East London since the 1990s. Now rebranded 'Tech City', it is now the focus of huge public and government attention. National and local policymakers wish to accelerate the local area's development: such...

The digital industries cluster known as Silicon Roundabout has been quietly growing in East London since the 1990s. Rebranded Tech City, it is the focus of huge public and government attention. National and local policy makers wish to accelerate the local area’s development: such cluster...

The digital industries cluster known as 'Silicon Roundabout' has been quietly growing in East London since the 1990s. Now rebranded 'Tech City', it is now the focus of huge public and government attention. National and local policymakers wish to accelerate the local area's development: such...

This paper performs a mixed-methods analysis of place-branding strategies developed in the 'Tech City' cluster initiative in Inner East London, drawing on ethnographic material, semi-structured interviews and visual content. Using Jessop's concept of the spatial imaginary, we explore key...

This paper performs a mixed-methods analysis of place-branding strategies developed in the 'Tech City' cluster initiative in Inner East London, drawing on ethnographic material, semi-structured interviews and visual content. Using Jessop's concept of the spatial imaginary, we explore key...

The digital industries cluster known as Silicon Roundabout has been quietly growing in East London since the 1990s. Rebranded Tech City, it is the focus of huge public and government attention. National and local policy makers wish to accelerate the local area's development: such cluster...