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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Journal of current issues and research in advertising
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Psychology & marketing
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Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki
;
Lalwani, Ashok K.
;
Vargas, Patrick T.
; …
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10012483553
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2
Feeling happier when paying more : dysfunctional counterfactual thinking in consumer affect
Yoon, Sukki
;
Vargas, Patrick T.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1075-1100
Persistent link: https://www.econbiz.de/10008760275
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3
When "what might have been" leads to what isn't best : dysfunctional counterfactual thinking in consumer affect and cognition
Yoon, Sukki
;
Vargas, Patrick T.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 331-352)
.
2005
Persistent link: https://www.econbiz.de/10003113351
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