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Consumer engagement in online brand communities : a social media perspective

Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42

Persistent link: https://www.econbiz.de/10010514490

Capturing consumer engagement: duality, dimensionality and measurement

Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426

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Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities

Pedeliento, Giuseppe; Andreini, Daniela; Veloutsou, … - In: Journal of business research : JBR 119 (2020), pp. 481-494

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Creating and managing participative brand communities : the roles members perform

Veloutsou, Cleopatra; Black, Iain - In: Journal of business research : JBR 117 (2020), pp. 873-885

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Working consumers : co-creation of brand identity, consumer identity and brand community identity

Black, Iain; Veloutsou, Cleopatra - In: Journal of business research : JBR 70 (2017), pp. 416-429

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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"

Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431

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Examining the role of social CRM capability in online marketing communication

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of marketing communications 29 (2023) 2, pp. 118-136

Persistent link: https://www.econbiz.de/10014232467

To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship

Bargoni, Augusto; Ballerini, Jacopo; Vrontis, Demetris; … - In: The journal of product & brand management 32 (2023) 5, pp. 713-736

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The dark side of group heterogeneity on a brand-based online community

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of global marketing 36 (2023) 4, pp. 303-318

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Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment

Thrassou, Alkis (ed.); Vrontis, Demetris (ed.); … - 2022

Chapter 1: Editorial Introduction: Conceptualising Technology Diffusion on Work and Employment -- Chapter 2: Research on Robotic Process Automation: Structuring the Scholarly Field -- Chapter 3: Role of Technology enabled HRM systems in developing Hybrid workplaces: A case study of the...

Persistent link: https://www.econbiz.de/10013465851