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Purpose – The purpose of this paper is to address how firms adapt their product and geographic diversification as a response to foreign rivals penetrating their domestic market by adopting a behavioral perspective to understand firm-level strategic responses to foreign entry....
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guidance for managers in a world where VUCA factors seem to be increasingly bedevilling the world of theory, managerial …), along the following five headings:IB scholarship in a VUCA world.New Perspectives on the Interplay between Firms and the Non …
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