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Victoria Villeda, Isabel
Sattler, Henrik
200
Völckner, Franziska
41
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Schmalenbach business review : sbr
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ECONIS (ZBW)
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Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
Saved in:
2
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
3
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
4
Spillover effects in multiple co-branding alliances
Victoria Villeda, Isabel
;
Völckner, Franziska
; …
- In:
Essays on interfirm and intrafirm brand combinations
.
2012
Persistent link: https://www.econbiz.de/10010219807
Saved in:
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