Lindquist, Jay D.; Vida, Irena; Plank, Richard E.; … - In: International Business Review 10 (2001) 5, pp. 505-516
The modified Consumer Ethnocentric Tendencies Scale (CETSCALE), a 10-item measure of consumer ethnocentrism, was subjected to a validation test in the Czech Republic, Hungary and Poland. Confirmatory factor analysis in each of these nations revealed that the 10-item single factor model suggested...
