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Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market

Kadiyali, Vrinda; Chintagunta, Pradeep; Vilcassim, Naufel - In: Marketing Science 19 (2000) 2, pp. 127-148

The issue of “power” in the marketing channels for consumer products has received considerable attention in both academic and practitioner journals as well as in the popular press. Our objective in this paper is to provide an empirical method to measure the power of channel members and to...

Persistent link: https://www.econbiz.de/10008787717

Product line extensions and competitive market interactions: An empirical analysis

Kadiyali, Vrinda; Vilcassim, Naufel; Chintagunta, Pradeep - In: Journal of Econometrics 89 (1998) 1-2, pp. 339-363

Persistent link: https://www.econbiz.de/10005285426

Empirical analysis of competitive product line pricing decisions : lead, follow, or move together?

Kadiyali, Vrinda - In: The journal of business : B 69 (1996) 4, pp. 459-487

Persistent link: https://www.econbiz.de/10001207974

Product line extensions and competitive market interactions: An empirical analysis

Kadiyali, Vrinda; Vilcassim, Naufel; Chintagunta, Pradeep - In: Journal of econometrics 89 (1999) 1, pp. 339-364

Persistent link: https://www.econbiz.de/10006786600

A Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market - Private label or not, the retailer gets a...

Kadiyali, Vrinda; Chintagunta, Pradeep; Vilcassim, Naufel - In: Marketing science : the marketing journal of the … 19 (2000) 2, pp. 127-148

Persistent link: https://www.econbiz.de/10006907281