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The general theory of marketing ethics : a revision and three questions
Hunt, Shelby D.; Vitell, Scott J. - 2009
Persistent link: https://www.econbiz.de/10003876282
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The general theory of marketing ethics : the consumer ethics and intentions issues
Vitell, Scott J.; Hunt, Shelby D. - In: Handbook on ethics and marketing, (pp. 15-37). 2015
Persistent link: https://www.econbiz.de/10011301245
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Macromarketing, ethics, and social responsibility : the development period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937584
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The General Theory of Marketing Ethics: A Revision and Three Questions
Hunt, Shelby D.; Vitell, Scott J. - In: Journal of macromarketing : examining the interactions … 26 (2006) 2, pp. 143-153
Persistent link: https://www.econbiz.de/10007386966