Classification analysis is an important tool to support decision making in customer-centric applications like, e.g., proactively identifying churners or selecting responsive customers for direct-marketing campaigns. Whereas the development of novel classification algorithms is a popular avenue...

Transductive learning involves the construction and application of prediction models to classify a fixed set of decision objects into discrete groups. It is a special case of classification analysis with important applications in web-mining, corporate planning and other areas. This paper...

Supervised classification is an important part of corporate data mining to support decision making in customer-centric planning tasks. The paper proposes a hierarchical reference model for support vector machine based classification within this discipline. The approach balances the conflicting...