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~person:"Vrontis, Demetris"
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Vrontis, Demetris
Herstatt, Cornelius
130
Bruhn, Manfred
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Kotler, Philip
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Homburg, Christian
95
Kollmann, Tobias
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Meffert, Heribert
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Brem, Alexander
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Kumar, V.
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Sheth, Jagdish N.
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O'Cass, Aron
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ECONIS (ZBW)
42
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1
A preliminary strategic marketing framework for new product development
Thrassou, Alkis
;
Vrontis, Demetris
;
Chebbi, Hela
; …
- In:
Journal of transnational management : the official …
17
(
2012
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10009551265
Saved in:
2
A value co-creation model for wine tourism
Festa, Guiseppe
;
Vrontis, Demetris
;
Thrassou, Alkis
; …
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10011545009
Saved in:
3
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
4
Towards a framework of students' co-creation behaviour in higher education institutions
Magni, Domitilla
;
Pezzi, Alberto
;
Vrontis, Demetris
- In:
International journal of managerial and financial …
12
(
2020
)
2
,
pp. 119-148
Persistent link: https://www.econbiz.de/10012284993
Saved in:
5
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
6
Product innovation and couse-related marketing success : a conceptual framework and a research agenda
Christophi, Michael
;
Vrontis, Demetris
;
Leonidou, Erasmia
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10010364051
Saved in:
7
International strategic alliances for collaborative product Innovation : an agent-based scenario analysis in biopharmaceutical industry
Esmaelnezhad, Danial
;
Yazdi, Mohammadreza Taghizadeh
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014280372
Saved in:
8
Knowledge sharing in international markets for product and process innovation : moderating role of firm's absorptive capacity
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
39
(
2022
)
3
,
pp. 706-733
Persistent link: https://www.econbiz.de/10013396308
Saved in:
9
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
10
Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 342-370)
.
2013
Persistent link: https://www.econbiz.de/10011563784
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