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The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris; Massoud, Mazen; Dennaoui, Hassan; El … - In: Global business & economics review 26 (2022) 3, pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
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Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
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The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of global marketing 36 (2023) 4, pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
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Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen; Nguyen, Phuong Van; Hien Thi … - In: Journal of Asia Business Studies 18 (2024) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto; Ballerini, Jacopo; Vrontis, Demetris; … - In: The journal of product & brand management 32 (2023) 5, pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan; Chatterjee, Sheshadri; Siachou, Evangelia - In: Journal for global business advancement : JGBA 15 (2022) 3, pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
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B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris; Thrassou, Alkis; Amirkhanpour, Monaliz - In: Technological forecasting & social change : an … 124 (2017), pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
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The utilisation of digital media for branding start-ups
Vrontis, Demetris; Thrassou, Alkis; Viassone, Milena - In: International journal of entrepreneurship and small … 49 (2023) 4, pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
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Digitalization of SMEs : a review of opportunities and challenges
Thrassou, Alkis; Uzunboylu, Naziyet; Vrontis, Demetris; … - 2020
Persistent link: https://www.econbiz.de/10012405977
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Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran; Phuong Van Nguyen; Anh Thi Chau Nguyen; … - In: Journal of Asia Business Studies 18 (2024) 1, pp. 204-223
Persistent link: https://www.econbiz.de/10014485315