The paper presents segmentation study, which employs methods of classification to single out the segments. The variables measured on the ordinal scale were used as the criteria of market segmentation. Variables used reflected students' attitude towards 20 statements about advertising. Ordinal...

In the article, the conjoint analysis method was applied to the situation in which school management intends to start new, post high-school form of teaching opportunities, Each new school is described by five variables: duration, work intensity, organization, vocational diploma, and price per...