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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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Do fans care? : assessing the influence of corporate social responsibility on consumer attitudes in the sport industry
Walker, Matthew; Kent, Aubrey - In: Journal of sport management : the official journal of … 23 (2009) 6, pp. 743-769
Persistent link: https://www.econbiz.de/10003929243
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Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew; Kent, Aubrey; Vincent, John - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
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Does your sponsor affect my perception of the event? : the role of event sponsors as signals
Walker, Matthew; Hall, Todd; Todd, Samuel Y.; Kent, Aubrey - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 138-147
Persistent link: https://www.econbiz.de/10009373484
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The roles of credibility and social consciousness in the corporate philanthropy-consumer behavior relationship
Walker, Matthew; Kent, Aubrey - In: Journal of business ethics : JOBE 116 (2013) 2, pp. 341-353
Persistent link: https://www.econbiz.de/10010199426
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The Frequency of Nonresponse Analyses in the Journal of Sport Management
Jordan, Jeremy S; Walker, Matthew; Kent, Aubrey; Inoue, … - In: Journal of sport management : the official journal of … 25 (2011) 3, pp. 229-240
Persistent link: https://www.econbiz.de/10009136618
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Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
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Sport as a vehicle for health promotion : a shared value example of corporate social responsibility
Hills, Stephen; Walker, Matthew; Barry, Adam E. - In: Sport management review 22 (2019) 1, pp. 126-141
Persistent link: https://www.econbiz.de/10012099355
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The importance of theorizing social change in sport for development : a case study of magic bus in London
Hills, Stephen; Walker, Matthew; Dixon, Marlene - In: Journal of sport management : the official journal of … 33 (2019) 5, pp. 415-425
Persistent link: https://www.econbiz.de/10012129439
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Mapping the strategic factor market for sport entrepreneurship
Hayduk, Ted, III; Walker, Matthew - In: International entrepreneurship and management journal 14 (2018) 3, pp. 705-724
Persistent link: https://www.econbiz.de/10012106423