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~person:"Walker, Orville C."
~subject:"Brand management"
~subject:"Management"
~subject:"Werbung"
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1
Marketing
management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed
Persistent link: https://www.econbiz.de/10009517183
Saved in:
2
Marketing
management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
3
Marketing
strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10004825025
Saved in:
4
Marketing
management : a strategic decision-making approach
Mullins, John W.
-
2008
-
6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
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5
Marketing
strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10004896634
Saved in:
6
Marketing
management : a strategic decision-making approach
Mullins, John W.
-
2009
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004939117
Saved in:
7
Marketing
management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
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