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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2013 - 8. ed
Persistent link: https://www.econbiz.de/10009517183
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Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
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Marketing strategy : a decision-focused approach
Walker, Orville C. (contributor) - 2006 - 5. ed.
Persistent link: https://www.econbiz.de/10004825025
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Marketing management : a strategic decision-making approach
Mullins, John W. - 2008 - 6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
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Marketing strategy : a decision-focused approach
Walker, Orville C. (contributor) - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10004896634
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Marketing management : a strategic decision-making approach
Mullins, John W. - 2009 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004939117
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2013 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620