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Walker Jr, Orville C.
Mullins, John W.
59
Walker, Orville C.
39
Ruekert, Robert W.
14
Mullins, John
13
Forlani, David
11
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Journal of marketing
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
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Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
Olson, Eric M.
;
Walker Jr, Orville C.
;
Ruekert, Robert W.
- In:
Journal of marketing
59
(
1995
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10005997284
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2
Effects of Organizational and Decision-Maker Factors on New Product Risk Taking
Mullins, John W.
;
Forlani, David
;
Walker Jr, Orville C.
- In:
The journal of product innovation management : an …
16
(
1999
)
3
,
pp. 282-294
Persistent link: https://www.econbiz.de/10007339614
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