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Designing and managing a research project : a business student's guide
Polonsky, Michael J.; Polonsky, Michael Jay; Waller, … - 2015 - 3. ed.
Persistent link: https://www.econbiz.de/10010380416
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Designing and managing a research project : a business student's guide
Polonsky, Michael J.; Waller, David S. - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008663925
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Multiple senders and receivers : a business communication model
Waller, David S.; Polonsky, Michael J. - In: Corporate communications : an international journal 3 (1998) 3, pp. 83-91
Persistent link: https://www.econbiz.de/10008715418
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Advice for handling controversial accounts: From products to politicians
Waller, David S.; Polonsky, Michael Jay - In: Marketing intelligence & planning 14 (1996) 3, pp. 21-28
Persistent link: https://www.econbiz.de/10007000572
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Does Winning Advertising Awards Pay?: The Australian Experience
Polonsky, Michael Jay; Waller, David S. - In: Journal of advertising research 35 (1995) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10006534069
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Designing and managing a research project : a business student's guide
Polonsky, Michael Jay; Waller, David S. - 2005
Persistent link: https://www.econbiz.de/10004800832
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Designing and management a research project : a business student's guide
Polonsky, Michael Jay; Waller, David S. - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008728587
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Student Attitudes Towards Political Advertising and Issues: A Cross-Cultural Study
Waller, David S.; Polonsky, Michael Jay - In: Journal of international consumer marketing 11 (1999) 2, pp. 79
Persistent link: https://www.econbiz.de/10007121239
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Making oral presentations: some practical guidelines and suggestions
Polonsky, Michael Jay; Waller, David S. - In: The marketing review 4 (2004) 4, pp. 431-444
Persistent link: https://www.econbiz.de/10006018613