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Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco; Shiu, Edward; Hassen, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
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Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
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Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
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A segmentation of adolescent online users and shoppers
Hill, William W.; Beatty, Shraron E.; Walsh, Gianfranco - In: The journal of services marketing 27 (2013) 5, pp. 347-360
Persistent link: https://www.econbiz.de/10010127942
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Measurement of attitude toward private labels: a replication and extension
Kilian, Thomas; Walsh, Gianfranco; Buxel, Holger - In: European retail research 22 (2008), pp. 69-85
Persistent link: https://www.econbiz.de/10003818167
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Customer reactions to emotional labor : the roles of employee acting strategies and customer detection accuracy
Groth, Markus; Hennig-Thurau, Thorsten; Walsh, Gianfranco - In: Academy of Management journal : AMJ 52 (2009) 5, pp. 958-974
Persistent link: https://www.econbiz.de/10003906453
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Wahrgenommene Kundendiskriminierung in Dienstleistungsunternehmen : Entwicklung eines Bezugsrahmens
Walsh, Gianfranco - In: Marketing : ZFP ; journal of research and management 29 (2007) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10003416144
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Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 146-162
Persistent link: https://www.econbiz.de/10003979655
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Unfriendly customers as a social stressor : an indirect antecedent of service employees' quitting intention
Walsh, Gianfranco - In: European management journal 29 (2011) 1, pp. 67-78
Persistent link: https://www.econbiz.de/10008858262