Although the value of online product recommendations is well established, the relative value of retargeted recommendations (based on individual users' past viewed products) over crowd-based generic recommendations (based on co-views and co-purchases of the crowd) is unclear. Moreover, there is...

Online recommendation systems recommend products with widely different prices than that of their focal products. While conventional wisdom suggests that consumers may prefer lower priced recommendations, prior literature also indicates that consumers may not accept such products if their prices...

The effect of collaborative filter-based product recommendations ‒ a popular tool for optimizing online sales – can widely vary across products with different attributes. While the product features and their interactions can have a highly nonlinear influence on the effect of recommendations,...