Wang, Donggen; Oppewal, Harmen; Timmermans, Harry - In: Environment and Planning A 32 (2000) 5, pp. 805-816
Information overload is a well-known problem of conjoint choice models when respondents have to evaluate a large number of attributes and/or attribute levels. In this paper we develop an alternative conjoint modelling approach, called pairwise conjoint analysis. It differs from conventional...