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Green practices and customer evaluations of the service experience : the moderating roles of external environmental factors and firm characteristics

Jiang, Wei; Wang, Liwen; Zhou, Kevin Zheng - In: Journal of business ethics : JBE 183 (2023) 1, pp. 237-253

Given that services differ from goods in terms of intangibility, heterogeneity, and inseparability, customers may evaluate green services differently from how they evaluate green goods. Previous research has investigated customers’ perceptions and purchase decisions regarding green products....

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