Zhang, Ying; Wang, Longwei; Gao, Jie; Li, Xin - In: Journal of Business & Industrial Marketing 35 (2019) 5, pp. 803-815
Purpose: To obtain in-depth explanations of the effects of servitization, this paper aims to analyse the benefits and costs at different servitization levels. The authors also investigate the moderating roles of demand uncertainty and technological turbulence on such effects....