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~person:"Wang, Paul"
~subject:"Relationship marketing"
~subject:"Strategic management"
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Wang, Paul
Gudergan, Siegfried
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The effects of customer-centric marketing and revenue management on travelers' choices
Mathies, Christine
;
Gudergan, Siegfried P.
;
Wang, Paul
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
4
,
pp. 479-493
Persistent link: https://www.econbiz.de/10009767229
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