Wang, Jing; Wang, Shanyong; Wang, Yu; Li, Jun; Zhao, Dingtao - In: International Journal of Contemporary Hospitality Management 30 (2018) 8, pp. 2810-2825
Purpose: This paper aims to explore the intention of consumers to visit green hotels in China through the theory of planned behavior (TPB) extended by adding perceived consumer effectiveness and environmental concern. Design/methodology/approach: The TPB model is used as the basic theoretical...