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Patient value co-creation in online health communities : social identity effects on customer knowledge contributions and membership continuance intentions in online health communit...

Zhao, Jing; Wang, Tao; Fan, Xiucheng - In: Journal of service management 26 (2015) 1, pp. 72-96

Persistent link: https://www.econbiz.de/10010504628

Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India

Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776

Persistent link: https://www.econbiz.de/10010404102

Too thin to be cute : the influence of letter height-to-width ratio on consumer perception

Xie, Zhipeng; Wang, Tao; Zhao, Jing; Qin, Huanyu - In: The journal of product & brand management 32 (2023) 6, pp. 789-798

Persistent link: https://www.econbiz.de/10014315447

Attract customers with a cold look : when do we prefer cold representative

Xie, Zhipeng; Zhao, Jing; Wang, Tao - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 2, pp. 344-358

Purpose: The purpose of this paper is to examine the contradictory effect of coldness in advertisement and brand logo design. Design/methodology/approach: The authors conduct four experiments to test the influences of coldness on consumers’ attitude. In the first two experiments, the...

Persistent link: https://www.econbiz.de/10012065808