Behavior-based pricing (BBP) refers to the practice in which firms collect consumers' purchase history data, recognize repeat and new consumers from the data, and offer them different prices. BBP is a prevalent practice for firms and a worldwide concern for consumers. Extant research has...

Blockchains allow firms and consumers to trace the physical flow of products along a supply chain. Although this improvement in information transparency helps enhance product safety and quality, it also provides information integration in the channel by giving an upstream manufacturer...

Information Technology (IT) such as blockchains, radio-frequency identification (RFID), and Internet of Things (IoT) allow firms and consumers to trace the physical flow of products along a supply chain. Although this improvement in information transparency helps enhance product safety and...