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~person:"Wangenheim, Florian von"
~subject:"Relationship marketing"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Wangenheim, Florian von
Homburg, Christian
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Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von
-
2001
Persistent link: https://www.econbiz.de/10013441018
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2
Satisfaction, loyalty and word-of-mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von
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2001
Persistent link: https://www.econbiz.de/10013441020
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Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás
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2002
Persistent link: https://www.econbiz.de/10013441072
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4
A panel analytic view on core service buying in customer relationships : an example from the airline industry
Bayón, Tomás
-
2003
Persistent link: https://www.econbiz.de/10013441074
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5
Der Einfluß von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Involvement : Design und Ergebnisse einer empirischen Studie im privaten Strommarkt
Wangenheim, Florian von
-
2001
Persistent link: https://www.econbiz.de/10013441013
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